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Benefit Cosmetics is a San Francisco-founded makeup brand known for its whimsical vintage-inspired packaging and problem-solving products. Best known for their brow range (Precisely My Brow, Gimme Brow), BADgal BANG mascara, Hoola bronzer, and POREfessional primer. Available at Sephora, department stores, and own-brand BrowBars worldwide. Appeals to those who want effective, fun beauty products.

Benefit Cosmetics

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