Daniel Wellington

Minimalist Swedish fashion watches and jewellery with interchangeable straps

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Added 18 Jul 2026

Edited 22 Jul 2026 by Admin · history

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Daniel Wellington is a Swedish watch brand founded in 2011 that became a social media phenomenon. Known for minimalist NATO-strap and mesh-bracelet watches, and pioneering influencer marketing on Instagram. Sells 5M+ watches annually at accessible prices.

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🇸🇪Headquartered inSweden

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Daniel Wellington

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