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FarmVille is a series of agriculture-simulation social network games developed and published by Zynga beginning in 2009. It is similar to Happy Farm and Farm Town. Its gameplay involves various aspects of farmland management, such as plowing land, planting, growing, and harvesting crops, harvesting trees and raising livestock. The sequels FarmVille 2 and FarmVille 3 were released in 2012 and 2021.
The game was available as an Adobe Flash application via the social networking website Facebook and Microsoft's MSN Games. It was briefly available as a mobile app for the iPhone, iPod Touch, and iPad in 2010. The game is free to play, but to progress quickly, players are encouraged to spend Farm Cash (in FarmVille) or Farm Bucks (in FarmVille 2), which are purchasable with real-world currency. FarmVille was thus one of the first major freemium games.
After launching on Facebook in 2009, FarmVille became the most popular game on the site, and held that position for over two years. At its peak, in March 2010, the game had 83.76 million monthly active users. Daily active users peaked at 34.5 million. After 2011, the game's popularity declined considerably. By May 2012, it was ranked the seventh-most popular Facebook game. As of April 30, 2016, it had fallen to the 110th-most popular Facebook game as measured by daily active users, while FarmVille 2 had climbed to 42nd place.
On September 27, 2020, Zynga announced that it would discontinue the first FarmVille on Facebook on December 31, 2020, as Facebook was to stop supporting games running on Flash Player—required by FarmVille—on that day. Like FarmVille 2, FarmVille 3 focuses on mobile devices.
