Gross Merchandise Volume

Total value of goods sold through a platform or company over time

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Added 12 Jun 2026

Edited 22 Jul 2026 by Admin · history

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Gross Merchandise Volume is a metric used to measure the total monetary value of goods sold over a specified period via customer-to-customer (C2C) or e-commerce platforms. It represents the sales volume and operational performance of businesses, providing a snapshot of their sales dynamics. GMV can be calculated by multiplying the number of orders by the average order value or using the formula: GMV = Sales Price of Goods x Number of Goods Sold.

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