Lemino is a Japanese video-on-demand streaming service operated by NTT Docomo. Originally established in 2011 as a joint venture with Avex—which held
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Added 12 Jun 2026
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Lemino is a Japanese video-on-demand streaming service operated by NTT Docomo. Originally established in 2011 as a joint venture with Avex—which held a 70% stake until 2022—the platform operated strictly as a subscription video-on-demand (SVOD) service under several names: D Market Video Store (2011–2013), D Video (dビデオ) (2013–2015), and dTV (2015–2023). In April 2023, Docomo completely revamped the service, rebranding it as Lemino and transitioning it to a hybrid model that includes both a free ad-supported video-on-demand (AVOD) tier, featuring catch-up distribution for domestic television programs such as those from TV Tokyo and Yomiuri TV, and a premium subscription tier.
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